The book offers a great step-by-step approach with powerful cases and examples. The truth is, what e-Business is and means has never been as relevant and necessary as it has become today. This article will give an in-depth knowledge of the impact on B2B when going for digital transformation. Our study found that: › Key drivers of digital transformation among B2B organizations are profitability, customer satisfaction, and increased speed-to-market. But even if this isn’t your goal, there are some cues worth taking from B2C — including using data to make marketing more personalized. It also includes changing mindsets, goals and approaches. This paper will examine each of these seven areas in greater detail, citing best practices and examples of how digital transformation contributes to B2B success. Innovation in business requires levels of investment that, done strategically, can result in increased revenue and improved stock value. Airplane turbine parts made in 3D printers. The goal was to sell more and at any price. Soaring customer expectations. Make the best IT investment decisions by understanding when, where, how and why to make changes. Rapidly evolving technology has forced companies to adapt quickly without always knowing the outcomes. Coveo CMO Mark Floisand explains best practices and lessons learned in the new reality of customer experience. Below are two digital transformation examples which both companies have various degrees to their digital strategy and how they approached a transformation. Salesforce B2B Commerce solution ... For example, most incoming orders came in over the phone or via email. Digital Transformation Examples. An ever-expanding taxonomy. The global Digital Transformation B2B Ecommerce market is valued at million USD in 2016 and is expected to reach millions USD by the end of 2026, growing at a … Before the crisis, the sales industry as a general rule was not consumer-centric. Digital transformation is on the mind of every B2B commerce marketer. make to aid their digital transformation is also in pursuit of a better customer experience. In the new decade, there is no wonder about the fact that technology is going to rule the world. More. With the right application of digital technologies, B2C companies can break into B2B markets more easily than you might realize. There is much more to digital transformation than what most people might think. B2B companies need a unified source of data structured for digital use (“a single source of truth”) and a common data model that works across functions, including sales and marketing. Best Buy started 2012 with a stock price of $23.70. Ready to take a dive in B2B eCommerce? Digital transformation in normal times is usually considered a growth opportunity – and it is. Wells Fargo is taking heed of corporate interest in virtual cards and has launched its own digital supplier payment tool.The new … Use the tips to minimize the challenges and successfully transition from analog to digital B2B sales processes. Torsten Lichtenau: Stepping Stones to a Digital Transformation. Advanced Manufacturing & Services. About the author. As of July 2019, it sells for around $74. There is no company that is too small or large to be unaffected by the forces of digital disruption. ... We’ve seen two years’ worth of digital transformation in two months. What is sales digital transformation in sales? Enterprise digital transformation is not just about automating processes. B2BWoo is an eCommerce platform designed specifically for manufacturers, wholesalers, and distributors to help them in their digital transformation. Wherever business is done, you can be sure a host of B2B … Based on first-hand experience, I’ve highlighted some of the digital transformation efforts that appear to be having a positive impact on businesses. Furthermore, these companies can also cater to international businesses with a well-defined e-commerce website, thus driving digital transformation B2B e-commerce market. How to adjust the operating model and revive stalled digital efforts. Some new ideas have arisen, some have been supplemented, some have been replaced. It is very rich in content and is finding the right balance between academic rigour and practical examples. One example of a completely new business model is the payment service provider Paypal, which operates exclusively on the Internet. The digital world is only going to continue advancing - and if you don’t move with the digital transformation, you’re going to get left behind. Now, the B2B platform is even on the verge of the digital transformation. B2B digital transformation demands a lot of businesses. B2B companies coping with the pandemic are also demonstrating that shifting to digital can provide important benefits in sustaining the business through: And the changes have been extraordinarily swift and brutal. There are of course a ton more examples in B2B and B2C out there. Identify & adopt emerging technology Spotting emerging technology and adopting it early on is key to a successful transformation. B2B leaders are using a Radar 360 Strategy approach to bring doers and dreamers together. In our 2019 benchmarking study, we have identified four promising transformation pathways, or archetypes, that allow B2B companies to unlock digital growth potential (Exhibit 2): Redesign the customer journey, to make the procurement of industrial supplies, for example, as convenient as shopping on Amazon. Digital transformation is driving business innovation for companies in many industries. Digital Transformation in Manufacturing: Case Studies and Examples March 11, 2020 October 15, 2020 B2B eCommerce Tips & Trends Oro Team IDC estimates that digital transformation spending will approach $7.4 trillion in 2023, and the majority of … Organizing for a Digital World. Around The B2B Payments World. While sales will always be important, our study found that howthe sale is made is what matters. New business models thanks to digital transformation. Particularly within the B2B industry, there has been a growing emphasis placed on expanding into the digital world to boost sales and remain competitive. AI plays a key role in the digital transformation of service. One of the truths of digital transformation is that it is happening to every industry. The PwC team focused on the client’s requirements and specific use cases and extended the standard B2B Commerce platform to provide the company with a custom solution, involving 12 integrations. When asking CEOs and executives from Enterprise B2B companies from all sectors, it is very obvious that how to succeed with e-Business is their core challenge now. B2B brands like DNV GL, a certification and accreditation firm, likewise ramped up its ability to conduct digital inspections for customers during lockdown. To truly understand the sales digital transformation, we have to go back to the recent economic crisis of 08’, 09’. Ciara McCarron is the Writer and Journalist. Complex product catalogs. It involves a lot more than simply updating the technology and processes they use. Deliver new digital products with the best tools for IT transformation. ... Digital transformation case study. 1. Digital Transformation Means More Overlap Between B2B and B2C Than Ever. Finally a book on digital transformation specifically for B2B organisations. Best Buy’s digital transformation hasn’t been without hiccups, but the results are starting to show. Drawing from online surveys of 229 U.S.-based B2B decision makers in a range of industries, including manufacturing, financial services, health care, and telecommunications, in companies having at least $25 million in revenue, The 2019 FPX Digital Transformation Study confirms this trend. This study of 170 B2B C-suite executives and digital transformation leaders includes an assessment of the impact of COVID-19 on transformation plans, priorities and investments and an examination of digital maturity based on the dimensions of leadership & culture, customer experience, marketing and sales, technology & innovation and data & artificial intelligence. Companies undergoing digital transformation knows that it takes time. E-Business is actually the essence of a digital transformation. Inspired by these B2B eCommerce Examples? But first, to fully understand the need for digital transformation, it is necessary to understand the benefits and complexities of B2B digital commerce. Digital change has an impact on a wide variety of business models. B2B relationships are not always about simply buying or selling. Some business processes are just as transactional but more complex. Digital transformation examples. We mentioned at the very start of this article that, whilst digital transformation was already on the minds of B2B business leaders, the events of 2020 forced the hand of many brands to start the digital transformation process earlier than expected. Small B2B businesses are moving at adopting B2B e-commerce to reduce operational expenditures arising from brick and mortar stores. GE is already using the latest 3D printing technologies to … Examples of B2B companies There are B2B companies in every industry, from manufacturing to retail. COVID-19 appears to have been the ultimate proving ground of what aspects of digital transformation will have a positive impact on B2B sales during the pandemic and beyond. 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